About Us

Welcome to Diawando, a family-owned boutique nestled in the heart of SoHo, Manhattan. Founded by Aya and Boubacar, Diawando is a celebration of African heritage, craftsmanship, and culture. Our store brings together a curated collection of clothing, accessories, and home goods imported directly from countries including Ghana, Ivory Coast, and beyond.

Aya, with a background in the fashion industry, brings a modern eye to traditional design, while Boubacar’s deep roots in West Africa ensure each piece carries a story and a soul. Together, they created Diawando to share the richness of African artistry with New York and the world.

We believe in meaningful fashion — products that honor their makers, tell a story, and connect communities across continents. Whether you're looking for a bold statement piece or a thoughtful gift, every item in our boutique is hand-selected for its quality, authenticity, and beauty.

Thank you for being part of our journey!

— Aya & Boubacar